FASHION | SPORT | CULTURE
LET’S DOMINATE
Clanman was born from pain a search for belonging.
When I was trying to make it as a footballer, I couldn’t find where I truly fit in.
I felt unseen, like I didn’t belong anywhere.
So I created Clanman something that would make people feel good,
something that would remind us we do belong,
that we are enough, and that we were built to dominate.
Clanman is for the ones who wake up early and keep going,
even when the odds are stacked against them.
For the hustlers, the dream chasers, the everyday heroes
the car wash guys, the street vendors, the dreamers who keep shining through dust and doubt.
It’s not about hype or followers.
It’s about heart.
About representing those who never quit
those who keep moving, even when no one’s watching.
Every shoe we make is built with purpose
for people with grit, with pride, with stories that matter.
Because Made in South Africa should be a badge of honor
a symbol of our talent, our creativity, our dominance.
10 years later, that fire still burns.
This is for those who rise through struggle and turn it into strength.
For the ones who walk with confidence, not validation.
Clanman is not just a brand.
It’s a movement.
A reminder that no matter where you come from
you can still dominate.
Let’s Dominate.
Emmanuel Mohlala, Founder of Clanman
Emmanuel M
